Yes, it is a damn long title! And it should be; why? Because, there is this mystery shrouding Sales 2.0 that just needs to go away. This is not Merlin in a secret chamber alchemy, it is simply progression of systems and implementation designed to enable sales teams to have real time access to the immediate actions of potential buyers.

See, whether you want to accept it or not, the business world is driven by the buyer. Today’s buyer is empowered through the ability to search the internet in ways never before fathomed. They can research and educate themselves without your marketing, sales, or customer service team’s assistance. That said, they are on an island, and while they prefer it, it is not always the soundest place for them to reside.

With access, your sales team can become the advisors on this journey, and that at it’s core is all Sale 2.0 tools are really about. Give them the ability to know when prospects are looking, and the tools to educate them passively, and you will grow your organization in the toughest climates.

Take it a step further and teach you sales teams to become social media and Web 2.0 environmentalists, and they can earn that coveted trusted advisor status.

This is plain 2010 English. If you understand it, do not think you are an expert in Sales 2.0 strategy, and if you do not, time to get a WiFi connection and start messing with LinkedIn and Facebook. Face it, we are not going to start spiraling back to tools of simpler times, and we should not want to.

Sales in the connected world are drastically different in some ways, but the crux of aligning selling to buying and actively listening to prospects has not changed. What has changed is how we make our initial connections and how we deliver information. In 2010 I am going to break down the concepts behind many great tools and time saving measure. We are also launching a Sales 2.0 conversion program designed to take your current sales strategy and embed a unique set of tools and process to make your organization Sales 2.0 proficient.

The buyer just Googled your site from their Droid, did you know about it, get the information to the right sales person, and send them a relevant email based on their landing page?

No, why not? Your competitor probably did.

After six months in the trenches, a hiatus that has included massive personal and professional change, I am glad to say we are back blogging in full force.

2010 will prove to be a challenging year for sales teams and startups alike. With that in mind the focus this year will be on boot strapping and grass roots effectiveness. A heavy focus will be placed on Sales 2.0 tools and how they can aid in your growth as a sales professional, a sales leader, a mentor, or a starting business. Additionally, the consultancy will be rolling out a new Sales 2.0 conversion program for organizations that want to initiate a sales team using modernized best practices, or retool an existing one for the 21st century.

Read more »

Sales Evangelist TV s the home of Karl Goldfield the startup sales mentor. He delivers concise plan based sales training in series designed to help the startup make more money. Every few weeks some of the best in the sales training business join him and get interviewed. Come join the awesomeness and make more sales!

Next Episode: Friday, July 17, 2009 at 10:30am PST
Where: http://tv.salesevangelist.com
Contact: tv@salesevangelist.com

Episode Summary:
How much time have you spent learning the language of your buyers. Karl will share how a Sales Evangelist works toward understanding the word choice and vernacular of their contacts by title and industry. By speaking the language of the potential client more can get done in less time.

Sign up for our weekly newsletter with great sales tips, articles, and upcoming events! Get Sales Newsletter Now!

We are very pleased to announce that the Top Sales Experts Summer Edition E-Book has been released and we think you’ll agree, that this is our best yet!

You can download your copy here

Many great minds are giving great advice on how to make more sales in the toughest of times. And yes, they even let me write one!

They made some changes to the Top Sales Experts site and we now have a membership area where you can join for free or, for a small annual fee, become a VIP member. The Top Sales Experts E-Book is normally only free to TSE VIP members but we are letting you enjoy a free copy this time (Value $19.95)

TSE VIP membership is just $25/year if you join here. (regular price $49.95/year) Take the VIP Tour

You will also receive:

Read more »

After the last post some of you may be irritated with my assumptions that you can defer questions at presentation time. You think, “But I work with technical people, I have to show them the details.” or maybe it’s, “If I do not handle everything in the first presentation, I may not get another chance.”

Well guess what aspiring Sales Evangelist; if these are your concerns, you have missed the point of this entire series. Pipeline Management is about addressing the buyer’s needs. The problem is they do not always have a clear vision of what they need to see. If they did, well they would not need a sales person, just techies and product managers. You are there to clarify the message and coordinate the interactions of those who should engage. Those who should engage are the like minded people in each company. Read more »